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Leadership

Ben Caballero

Director of HomesUSA Alliance

As published by The Wall Street Journal and as independently confirmed by Real TrendsBen Caballero is the #1 ranked real estate professional in the U.S. for 2016 in two categories: (1) number of real estate sales transactions and (2) cumulative transaction (dollar) volume.

Ben has been the #1 agent in the nation in these categories for the last seven years. He is the first and only agent in U.S. history ever to exceed the $1 billion mark for residential sales transaction volume in a single year.

In 2016, Ben had 3556 home sales, totaling $1.444 billion in volume, topping his previous record set in 2015 by a wide margin. (That year, he had 2491 home sales totaling $1.022 billion in volume.) Between 2010 and 2016, he had 16,609 home sales totaling $5.76 billion in volume.

Ben is an acclaimed innovator and technological pioneer within the real estate industry. His drive to leverage technology has allowed him to reach unprecedented, historic levels of sales. Ben has developed a proprietary SaaS platform, HomesUSA.com, to aid him in servicing his clients. His individual record-setting production is only possible due to the efficiencies it enables.

Ben was named Most Innovative Real Estate Agent by Inman News in 2013, finalist in 2016, and an industry influencer in 2017. He was named a top trendsetter by Swanepoel in 2017. He received the 2014 Pinnacle Award for Real Estate Entrepreneurship, presented by Keller Williams Realty.

He is founder & CEO of HomesUSA.com . A lifelong Realtor and former homebuilder, Ben has been a real estate broker since age 21.

If you’re a homebuilder, call (214) 616-9222 to reach Ben directly to learn how he can help your business.

High-Res. Media Photos of Ben Caballero

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American Dream: Interviews with Industry-Leading Professionals

American Dream includes in-depth interviews with Ben Caballero and five other leading professionals from a variety of industries. The focus of these interviews is around their professional lives and the habits they’ve formed that have contributed to their success, both in business and in life. They also share their thoughts on the American Dream and whether or not they believe it’s still alive.

 

Bob Hafer

Director of HomesUSA Alliance

Bob’s 42 years of housing experience qualify him as a knowledgeable new home sales specialist.

During his first 23 years he held management positions with a large national home builder ranging from sales to marketing, to merchandising, to research and development and then to regional president responsible for $100,000,000 in sales.

Then for 15 years Bob provided sales training, merchandising, and marketing strategy expertise to over 100 home builders coast to coast. He has been featured as a subject matter expert in nationally recognized media, including: Builder Magazine, Builder Radio, Realtor, Realty Times, The Real Estate Professional, Texas Builder, Texas Homebuilder and Professional Builder.

In 2006 Bob authored Building Results – The Ultimate How to Guide for New Home Sales. Building Results does just that – provides a fresh, actionable approach on the home sales process. By teaching readers how to create an environment in which they psychologically embrace their buyer, the reader develops a profound understanding of customers’ needs and desires.

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Building Results: The Ultimate Guide to New Home Sales

Building Results is more than a title, it is a way of thinking. And it is a salesperson’s thinking that Building Results is intended to influence. Since new home sales training began salespeople have been taught to do things to customers, when in reality what customers want are things done for them.

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