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Leadership

Ben Caballero

Director of HomesUSAAlliance

Ben Caballero, founder and CEO of HomesUSA.com, is the most productive real estate agent in the world. He is the first real estate professional ever to receive recognition by Guinness World Record for his sales record in “Most annual home sales transactions through MLS by an individual sell side real estate agent”.

As published in The Wall Street Journal, and independently confirmed by Real TrendsBen has been the #1 ranked real estate professional in the U.S. in number of real estate sales transactions and cumulative transaction (dollar) volume for each of the last 8 years. He is also the first and only agent in U.S. history ever to exceed the $1 billion markfor residential sales transaction volume in a single year, a feat achieved in each of the last 3 years.

In 2017, Ben had 4,799 home sales, totaling $1.906 billion in volume, topping his previous record set in 2016 by a wide margin. (That year, he had 3,556 home sales totaling $1.444 billion in volume.) Between 2004 and 2017, he had 25,248 home sales totaling $8.621 billion in volume.

Over the years, many individuals have sought Ben for guidance and to learn how he became the world’s #1 ranked real estate professional. His desire to help agents with home builders prompted Ben to create his new four-part podcast series, “Ben Caballero: Real Estate Lessons from the #1 Ranked Agent in the US.”

Tom Kelly, noted real estate journalist and accomplished author, introduces each in-depth podcast where Ben shares his secrets to success, advice for agents and builders, and stories about his rise to the top.

Ben’s four-part podcast is available for free on Apple iTunesGoogle Play Music, Simplecast and Spotify, and includes:

• How Ben Became #1
• How Ben’s Platform Works
• How to Work with Builders
• Volume Builders need a Volume MLS Solution

Contact Ben

American Dream: Interviews with Industry-Leading Professionals

American Dream includes in-depth interviews with Ben Caballero and five other leading professionals from a variety of industries. The focus of these interviews is around their professional lives and the habits they’ve formed that have contributed to their success, both in business and in life. They also share their thoughts on the American Dream and whether or not they believe it’s still alive.

 

Bob Hafer

Director of HomesUSAAlliance

Bob’s 42 years of housing experience qualify him as a knowledgeable new home sales specialist.

During his first 23 years he held management positions with a large national home builder ranging from sales to marketing, to merchandising, to research and development and then to regional president responsible for $100,000,000 in sales.

Then, for 15 years, Bob provided sales training, merchandising, and marketing strategy expertise to over 100 home builders coast to coast. He has been featured as a subject matter expert in nationally recognized media, including: Builder Magazine, Builder Radio, Realtor, Realty Times, The Real Estate Professional, Texas Builder, Texas Home-builder and Professional Builder.

In 2006 Bob authored Building Results – The Ultimate How to Guide for New Home Sales. Building Results does just that – provides a fresh, actionable approach on the home sales process. By teaching readers how to create an environment in which they psychologically embrace their buyer, the reader develops a profound understanding of customers’ needs and desires.

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Contact Bob

Building Results: The Ultimate Guide to New Home Sales

Building Results is more than a title, it is a way of thinking. And it is a salesperson’s thinking that Building Results is intended to influence. Since new home sales training began salespeople have been taught to do things to customers, when in reality what customers want are things done for them.

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