Director of HomesUSAAlliance
As published by The Wall Street Journal and as independently confirmed by Real Trends, Ben Caballero is the #1 ranked real estate professional in the U.S. for 2016 in two categories: (1) number of real estate sales transactions and (2) cumulative transaction (dollar) volume.
Ben has been the #1 agent in the nation in these categories for the last seven years. He is the first and only agent in U.S. history ever to exceed the $1 billion mark for residential sales transaction volume in a single year.
In 2016, Ben had 3556 home sales, totaling $1.444 billion in volume, topping his previous record set in 2015 by a wide margin. (That year, he had 2491 home sales totaling $1.022 billion in volume.) Between 2010 and 2016, he had 16,609 home sales totaling $5.76 billion in volume.
Ben is an acclaimed innovator and technological pioneer within the real estate industry. His drive to leverage technology has allowed him to reach unprecedented, historic levels of sales. Ben has developed a proprietary SaaS platform, HomesUSA.com, to aid him in servicing his clients. His individual record-setting production is only possible due to the efficiencies it enables.
Ben was named Most Innovative Real Estate Agent by Inman News in 2013, finalist in 2016, and an industry influencer in 2017. He was named a top trendsetter by Swanepoel in 2017. He received the 2014 Pinnacle Award for Real Estate Entrepreneurship, presented by Keller Williams Realty.
He is founder & CEO of HomesUSA.com . A lifelong Realtor and former homebuilder, Ben has been a real estate broker since age 21.
If you’re a homebuilder, call (214) 616-9222 to reach Ben directly to learn how he can help your business.
American Dream: Interviews with Industry-Leading Professionals
American Dream includes in-depth interviews with Ben Caballero and five other leading professionals from a variety of industries. The focus of these interviews is around their professional lives and the habits they’ve formed that have contributed to their success, both in business and in life. They also share their thoughts on the American Dream and whether or not they believe it’s still alive.
Director of HomesUSAAlliance
Bob’s 42 years of housing experience qualify him as a knowledgeable new home sales specialist.
During his first 23 years he held management positions with a large national home builder ranging from sales to marketing, to merchandising, to research and development and then to regional president responsible for $100,000,000 in sales.
Then, for 15 years, Bob provided sales training, merchandising, and marketing strategy expertise to over 100 home builders coast to coast. He has been featured as a subject matter expert in nationally recognized media, including: Builder Magazine, Builder Radio, Realtor, Realty Times, The Real Estate Professional, Texas Builder, Texas Home-builder and Professional Builder.
In 2006 Bob authored Building Results – The Ultimate How to Guide for New Home Sales. Building Results does just that – provides a fresh, actionable approach on the home sales process. By teaching readers how to create an environment in which they psychologically embrace their buyer, the reader develops a profound understanding of customers’ needs and desires.
To complement his new home experience, he earned his Real Estate license in 2009.
In 2011 and 2012 Bob was awarded the Professional Realtor of the Year for Outstanding Service to the builders and remodelers of the Dallas Builders Association. He is currently serving on the Dallas Builders Association Board of Directors, chairs the Ambassadors Committee and serves on the Professional Development and Curriculum Committee for the Dallas MetroTex Realtors Association. Bob teaches Dallas Realtors how to sell new homes through a 6-seminar builder series entitled ‘Have You Considered New’ and has developed a 7-seminar video series on selling new homes for Leading RE that is available to a national audience of Realtors.
Currently Bob is responsible for developing new business with builders in Dallas, San Antonio, Austin and Houston for HomesUSA. HomesUSA manages builder MLS listings, provides marketing support and assists builders to identify Realtors who desire to sell new homes.
Building Results: The Ultimate Guide to New Home Sales
Building Results is more than a title, it is a way of thinking. And it is a salesperson’s thinking that Building Results is intended to influence. Since new home sales training began salespeople have been taught to do things to customers, when in reality what customers want are things done for them.
Salespeople have been taught it is okay to probe into a customer’s personal life in the name of qualifying. Then when the salesperson feels resistance it is interpreted as a lack of interest, when in truth, the customer is simply communicating the need to look, understand and access feelings before answering questions.
Building Results teaches salespeople how to recognize a customer’s buying process and then it provides’ strategies to sell to people the way they want to buy. When salespeople are willing to think differently and are willing to do what other salespeople are not willing to do, the outcome is guaranteed … new home selling success.