The HomesUSA Alliance mission is to facilitate new home sales by promoting goodwill and understanding between home builders and real estate agents through education. It was founded by Ben Caballero and Bob Hafer because they believe both industry segments could benefit greatly from a closer working relationship.
To Ben and Bob, it was apparent that agents needed a comprehensive source of new home information, and better insight into how the building industry works. Agents do not always understand why builders do what they do, and the same is true for builders when it comes to their understanding of why agents do what they do. In examining the most common issues expressed by builders and agents, Ben and Bob concluded the solution was more targeted education.
In reading Bob’s bio one quickly understands he is eminently qualified in many home building and real estate areas with education being a strong point. Ben’s bio reveals his strong technology background and his new home sales production is without peer.
The Alliance is their way of giving back to an industry that has given them so much. Builders and agents are cordially invited to join them in promoting goodwill and understanding between home builders and agents.
HomesUSA.com®, a real estate industry pioneer, provides volume home-builders with a comprehensive REALTOR® marketing strategy. Case studies show HomesUSA.com’s clients sell homes 15 to 45 days faster than other builders. Included with the platform are professional photography, lead capture and forwarding, market monitoring, online reports, real-time notifications and more.
Launched in 2007, HomesUSA.com combines technology and expertise to create processes that save home-builders time and money. HomesUSA.com serves clients throughout Dallas/Fort Worth, Houston, Austin, and San Antonio. For more information about HomesUSA.com, please visit the company’s web site at www.homesusa.com.
Meet HomesUSA.com's Leadership
CEO and President
VP of Business Development